How simplicity benefits better customer service and faster ROI
GIE-Union Groupe Initiatives Mutuelles (GIE-UGIM) is one of France’s largest insurance mutual benefit consortiums with over 800 000 members across eight individual mutual benefit organizations. Each of these organizations provides health insurance to a specific French ministry. In order to provide better services to its members, GIE-UGIM integrated several applications with a new CRM system using Mule ESB.
One of GIE-UGIM’s major ongoing challenges is to continuously improve the services it provides to its members. Improved service increases retention rates and thus improves the financial position of the consortium as a whole. In 2010, GIE-UGIM implemented Silligent CRM as the central customer relationship management system for the group.
To solve the challenge of integrating the multitude of applications core to GIE-UGIM’s business with the new CRM system, GIE-UGIM decided an Enterprise Service Bus was the ideal architecture for their needs.
After deciding an ESB was the right architecture, GIE-UGIM began an evaluation of alternatives products to meet this need. “We looked pretty broadly in the market but eventually cut our short list down to Oracle and Mule ESB,” said Maamoun Bernichi, Director of Studies for GIE-UGIM. “As we went deeper into the evaluation we realized the cost and complexity of the Oracle SOA suite was far too much for our organization. Compared to Oracle, Mule ESB was less expensive to implement and delivered a faster return on investment.