When ASICS realized they were generating a small portion of revenue through eCommerce, they knew they needed a new approach to reach customers via digital channels. ASICS decided to migrate to a new eCommerce system, Salesforce Commerce Cloud, and invest in its digital capabilities to build personalized relationships with its customers. Leveraging MuleSoft’s API-led approach, ASICS developed a robust global eCommerce platform in less than 6 months. Now, every piece of integration is a reusable asset across their portfolio of brands. For example, the “ASICS Email API,” which was created in the first project to streamline communications to customers about order shipments and changes in product inventory, will be reused dozens of times as the eCommerce platform is rolled out globally, allowing the developer teams to complete projects 2.5x faster.
Building direct relationships with customers through eCommerce
“With the agility provided by Anypoint Platform, we expect to complete our eCommerce platform migration in roughly half the time we had projected."
- Phil Connaughton, Director of Engineering, ASICS Digital