GANT is a global fashion retailer with 750+ stores in 70 countries. With an increase of customers ordering through online channels, GANT saw a lost revenue opportunity when their website listed "out of stock" for items that were available in stores. As more customers look to interact with the brand via digital channels, the retailer knew it needed to offer a seamless experience across touchpoints. However, providing this improved customer experience proved difficult since data was siloed across systems, preventing real-time inventory updates.
With MuleSoft & Entiros, GANT created APIs to expose data from across multiple systems to launch an omnichannel inventory product 3x faster, bridging the online and in-store experience. One of the first projects they created using APIs was an “Online Store Stock Check” service which connects various information such as product information, inventory, store location and store information. Now, a customer who visits the website can see real-time information on where they can purchase an item in store, even if it is unavailable online. Going forward, they will be able to reuse these same APIs to deliver innovative experiences through new channels such as mobile and in-store kiosks at ⅓ the cost.