Buffalo Wild Wings, one of the top 10 fastest growing restaurant chains in the US, wanted to offer the best dining experience to its customers. Managers wanted to add local beer assortments to the menu to personalize the restaurant experience - but doing this proved difficult as it was complex to manage the growing assortment of beers available in the market. And more importantly, how did Buffalo Wild Wings know they were buying the right inventory and enough of it?
By leveraging technology and installing IoT-enabled flow meters on their tap lines, the business was able to capture pour data of all their beer served. As described by Director of Enterprise Applications and Data services, Dave Lenzen, “A general manager now can see much more quickly and easier than in the past, what is selling based on the sales information that we've integrated into the beer application through MuleSoft.” Using Anypoint Platform, Buffalo Wild Wings is able to efficiently track preferences, use that data to inform beer buying decisions and deliver a compelling dining experience.