What is Salesforce Commerce Cloud and why should organizations integrate their systems with it? Salesforce Commerce Cloud is a part of Salesforce’s Intelligent Customer Success Platform. It includes solutions for customer service, marketing, and more.
The platform is considered as the number one solution for retailers, as it provides them with the ability to deliver unique shopping experiences. For example, the platform has artificial intelligence that can predict a shopper’s next purchase.
Like any platform, however, Salesforce Commerce Cloud is only as powerful as the data that lies behind it. For this reason, companies that adopt Salesforce Commerce Cloud must ensure that they integrate the platform with existing legacy and modern systems, which may also hold valuable customer data.
The importance of integrating with Salesforce Commerce Cloud can be demonstrated through a simple scenario. Imagine an eCommerce company has personal customer information – a customer’s name, contact information, etc. – in Salesforce Commerce Cloud. But the company has customers’ order information in a legacy order history application and customers’ shipping information in a modern shipping system.
In order to better serve their customers and deliver a unique personalized shopping experience, the eCommerce company must be able to view all customer data in a single view. This is only possible if both the order history application and the modern shipping system are fully integrated with Salesforce Commerce Cloud.
How companies integrate with Salesforce Commerce Cloud
To integrate with Salesforce Commerce Cloud, companies are turning to Anypoint Platform. Anypoint Platform enables eCommerce companies to build direct-to-consumer relationships more quickly by leveraging out-of-the-box APIs and connectors and integration templates for Salesforce Commerce Cloud.
This means that companies can move beyond custom coded integrations and, instead, use APIs and out-of-the-box connectors to achieve better connectivity with Salesforce Commerce Cloud. The value that Anypoint Platform can provide is demonstrated through the story of ASICS.
How ASICS integrated their systems with Salesforce Commerce Cloud
One company that turned to Anypoint Platform for their Salesforce Commerce Cloud integration needs is ASICS. ASICS sought to build a personalized retail strategy. To do this, they needed to unify and modernize several systems across all geographies and digital channels in order to create a single view of their customer.
This required migrating to a new, modern eCommerce platform, built on Salesforce Commerce Cloud. The challenge was that ASICS’ IT team needed to tie in backend system data from a number of ASICS brands – from Tiger to Runkeeper – into Salesforce Commerce Cloud.
In order to integrate these systems, ASICS used MuleSoft’s Anypoint Platform to expose data from Order Management Systems (OMS), payment providers, email service providers, and legacy systems through APIs – promoting governed access to customer information, order status, real-time inventory, and pricing.
With MuleSoft, ASICS was able to complete a series of projects and build a global eCommerce platform in less than 6 months. ASICS plans to continue creating more personalized relationships with customers by leveraging Anypoint Platform to roll out Salesforce Commerce Cloud across Tiger, Haglöfs, Runkeeper, and other ASICS brands.
Inspired by ASICS’ success? Learn more about how you can use Anypoint Platform for your eCommerce needs and sign up for a free trial today.