CONNECT 2018: How Big Bus uses APIs to build an omnichannel journey
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Most companies focus their omnichannel efforts on building in-store, web and mobile customer experiences. To truly amplify the reach of their brands, however, companies must also leverage their extended partner ecosystem. Watch this CONNECT 2018 session to learn how Big Bus, the world’s largest hop-on-hop-off tour provider, is leveraging their partner channels and APIs to build a holistic omnichannel journey; and learn:
- Why Big Bus chose an API-led approach for their omnichannel architecture.
- How Big Bus built the a Trade API to support a variety of partner workflows––including onboarding new partners, having a real-time view of partner sales and more.
- How Big Bus is benefiting from reusable APIs, which partners can use to leverage features such as viewing availability, booking, and more.
Presented by:
Richard Smith, Executive Vice President, Big Bus Tours