At the core of a great customer experience is the ability to provide a seamless digital experience across channels. Today, 89% of marketing leaders expect to compete on the basis of customer experience, compared to just 36% four years ago. Customer experiences involve multiple touchpoints, whether it is through mobile, a kiosk, or in-person. The reality, however, is that many organizations are a long way from delivering a connected experience.
Read the Consumer Connectivity Insights Report to get outlooks on the customer experience from 8,000 consumers, and learn:
- What are consumer’s current frustrations with organizations when it comes to sharing and accessing information?
- How does a failure to provide a connected customer experience impact customer loyalty?
- What role do emerging technologies play in enhancing the customer experience?
- Are customers willing to share data in order to receive a personalized customer experience?