Own your brand experience by accelerating direct-to-consumer launches with MuleSoft

Own your brand experience by accelerating direct-to-consumer launches with MuleSoft

Consumer behaviors are rapidly shifting, forcing consumer goods companies to rethink traditional selling methods and explore direct-to-consumer (DTC) channels and strategies. Businesses that are successful at launching DTC channels are seamlessly connecting customer, product, and order data to external systems to launch agile direct-to-consumer channels, faster.

Watch this webinar to learn how MuleSoft helps consumer goods companies accelerate new channel launches and create connected customer experiences. In this session, we will cover:

  • How API-led connectivity connects ERP systems, OMS, and commerce platforms seamlessly featuring a demo with Adobe Commerce, powered by Magento
  • How to reduce time to market by onboarding external partners quickly and securely
  • How to enable consumption of first-party data by creating a composable enterprise
  • How Keurig Dr Pepper implemented MuleSoft to sell directly to their consumers via ecommerce and marketplace selling
Presented by:

Sara Isaacson, Global Consumer Goods Lead, MuleSoft
Hector Valadez, Senior Manager Enterprise Architecture, Keurig DrPepper
Bryan Higgins, Principal Platform Solutions Engineer, MuleSoft

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