The global eCommerce market is expected to reach $4 trillion by 2020. Online shoppers that receive a compelling customer experience not only spend 140% more than their counterparts, but their digital interactions with brands can also influence what they spend in stores. eCommerce is now an extension of every store’s brand. The current IT integration landscape, however, is not built for a robust eCommerce strategy.
Read this whitepaper to learn:
- Why point-to-point integration approaches to eCommerce do not address the challenges to creating the personalized experience customers want.
- How APIs are key to enabling IT to quickly integrate data from different systems and, in turn, build a better eCommerce strategy.
- How companies like ASICS and Unilever launch projects 2-4x faster by using API-led connectivity.