The global eCommerce market – one of the fastest growing digital channels – is expected to reach $4 trillion by 2020. Online shoppers that receive a compelling customer experience not only spend 140% more than their counterparts, but their digital interactions with brands can also influence what they spend in stores.
eCommerce is quickly becoming an extension of every store’s brand. The current IT integration landscape, however, is not built for a robust eCommerce strategy.
Read this whitepaper to learn:
- Why traditional approaches to eCommerce strategies that follow a point-to-point integration approach do not address the challenges to creating the personalized experience customers want.
- How, by leveraging APIs, IT teams can quickly develop and integrate data from different systems and, in turn, build a better eCommerce strategy.
- How companies like Unilever and ASICS now launch initiatives and projects 2-4x faster by using API-led connectivity.