Creating omnichannel brand experiences with New York & Company
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A billion dollar specialty retailer with over 400 retail stores, New York & Company, is leading the way in building an omnichannel strategy. Recently ranked #3 on the list of best omnichannel retailers, New York & Company is driving digital transformation in retail.
Hear from Alex Pinskiy, director of Omnichannel Systems at New York & Company, as he reveals their journey and success in building an omnichannel brand and connected store. Learn how New York & Company developed a mobile application with real-time inventory availability and was the first in specialty retail to complete end-to-end transactions using in-store kiosks.
Attendees will learn:
- How New York & Company approached omnichannel and is capitalizing on consumer demand to digitize the in-store experience
- Real-life lessons from an IT strategy that re-platformed to integrate different applications and systems across an entire enterprise
- Practical steps to building a top omnichannel brand and embracing a new IT operating model that tears down the imaginary wall between brick-and-mortar stores and eCommerce