CRM Integration via Mule ESB or CloudHub
Customer Relationship Management (CRM) is an integral part of growing a business. An integrated data environment streamlines processes, drives sales, and boosts performance. However, integrating CRM systems with existing applications (e.g., ERP, Sharepoint, data integration software) and a growing number of new applications (e.g., cloud and SaaS based applications) is a challenge. Knowing even where to start when integrating your CRM system with your core systems can be a daunting task.
For companies that need to integrate their core on-premise applications with a CRM system, an Enterprise Service Bus (ESB) is often the ideal architecture. An ESB provides clear visibility into your integration, enabling you to see what data is being exchanged and where any issues occur. An ESB's wide breadth of format support makes the process easy, ensuring your CRM system will integrate with other mission critical applications and legacy systems without requiring complex code or brittle point-to-point integration. ESB can help free up your developers’ time to work on more valuable aspects of your core business with these features:
- Turnkey implementation
- Synchronization of various applications to seamlessly keep data current
- Elimination of error-prone data entry with integration
- Rapid time to value
Mule ESB is a Java-based open source enterprise solution that is lightweight, flexible, secure and provides a fast ROI. Mule's reliable and affordable framework, introduces an abstraction layer that decouples the applications, creating an environment that makes it much easier to make effective changes to individual systems. Mule ESB also comes with a great support and training throughout the process.
A well-performed CRM integration project makes the transformation seamless, increases business efficiency and helps you hit all your strategic objectives.
In addition to ESB, you can use cloud connectors which provide an easy way to integrate with SaaS applications, and cloud services by eliminating the need to learn new APIs. CloudHub makes integrating CRM platforms - such as Salesforce.com, Zoho CRM, Microsoft Dynamics, and others - with on-premise and cloud applications easy and efficient.