Closing the customer experience gap
How IT and business can partner to drive customer experience
Harvard Business Review (HBR) Analytic Services surveyed 680 executives to find out what sets customer experience leaders apart. Nearly three-quarters of business leaders (73%) said that delivering a relevant and reliable customer experience is critical to their company’s overall business performance today. But only 13% of businesses have the necessary technology systems in place to create a single view of the customer.
Download the HBR research report to learn:
- Why leaders point to integration as the key to providing superior customer experience.
- About the top barriers preventing 87% of companies from creating a single view of the customer.
- What technologies and digital strategies that set top-performers apart from the rest.
This report was brought to you in collaboration with Salesforce Platform.