360° Customer View
Reduce costs and power AI with a single customer view.
Businesses with a complete customer view gain 5-10% more revenue while cutting costs by 15-25%.
Expand your customer relationships with accurate data, every time.
Integrate data 60% faster.
Connect systems easily, keep data accurate, and create a full view of every customer.
Connect AI agents and systems.
Integrate and automate workflows across all of your systems with autonomous agents.
Provide a single source of truth.
Break down data silos so everyone can access the data they need with security and trust built in.
We have care teams that actually know what's going on with the students know that they have academic issues and can proactively reach out to them. Before, advisors had to look at one screen first, and then the other, then the other… With MuleSoft, we can bring all this together into a single screen.
Sidney FernandesCIO, University of South Florida
CUSTOMER STORY
See how companies like yours succeed with MuleSoft.
Accelerate data flow across all systems, 3x faster.
Connect data from your MDM, ERP, CRM, or analytics systems with Anypoint Platform. Use hundreds of prebuilt connectors, visual drag-and-drop data mapping tools, and data transformation templates to normalize customer information.
Learn how Hologic, a global healthcare company, used Oracle EBS and Salesforce connectors to deliver a unified customer view to their teams 3x faster
Adapt to new data sources as your business grows.
Integrate new data sources easily as your business and IT landscape evolve. Reconfigure APIs to pull data from any system, from mainframes to SaaS, using simple point-and-click tools. Add new technologies without disrupting the apps, teams, and processes that depend on a complete customer view.
Watch how Janrain, a MuleSoft partner, manages 1.5 billion identities across 3,400+ clients by integrating customer data from diverse systems and environments.
Discover how Pilot Flying J personalized experiences with accurate data.
Access consistent customer data via self-service APIs that pull from a single source of truth. Deliver different customer views to contextualize interactions while ensuring a common understanding of every customer attribute.
Discover how Pilot Flying J created a Customer Profile API that provides a single view of customer data for the myPilot mobile app by verifying customer billing information, company credentials, and more.
See how a single customer view platform can power your organization.
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Help AI work with APIs.
AI depends on APIs to function. Is your organization ready? See how to create a strong AI strategy by getting your API foundation right.
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Build on AI foundation.
Learn how MuleSoft helps integrate and orchestrate data to build a scalable foundation that's ready for any AI strategy.
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Benefits of a 360° view.
Learn how to build a 360° customer view so you can anticipate their needs, and deliver more personalized experiences.
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360-Degree Customer View Frequently Asked Questions
A 360-degree customer view is a complete, unified profile of each customer that combines data from all touchpoints, CRM, ERP, e-commerce, marketing, support, and more, into a single source of truth. It's important because disconnected data creates blind spots, leading to poor customer experiences, missed opportunities, and inefficient operations. With a unified view, teams can personalize interactions, anticipate needs, resolve issues faster, and make data-driven decisions.
APIs act as the connectors that pull customer data from every system (CRM, order management, billing, analytics) without moving or duplicating it. MuleSoft’s API-led approach creates reusable Customer Profile APIs that aggregate data on-demand, normalize different formats using DataWeave, and deliver consistent customer information to any application or team. This decouples data sources from consumers, so you can add or swap systems without disrupting the customer view.
MuleSoft integrates with master data management (MDM) systems and tools like Salesforce Data 360 (formerly Data Cloud) that handle deduplication and identity resolution across sources. DataWeave transformations normalize data formats, reconcile field differences, and apply business rules to ensure consistency. When combined with Data 360, MuleSoft ingests data from multiple sources, standardizes it into a unified customer profile, and uses AI to cleanse, deduplicate, and enrich records, ensuring accuracy across the entire customer view.
MuleSoft provides real-time or near-real-time data access depending on your architecture. APIs can fetch live data directly from source systems on-demand, ensuring the freshest information. For performance optimization, you can implement caching strategies with configurable time-to-live (TTL) settings to balance speed and freshness. Event-driven architecture enables instant updates when customer data changes, pushing updates to the profile immediately rather than waiting for batch processes.
MuleSoft is GDPR, CCPA, HIPAA, PCI DSS, ISO 27001, and SOC 2 compliant. Security features include OAuth 2.0 authentication, role-based access control (RBAC) to limit who sees what data, API policies for rate limiting and threat protection, data encryption in transit and at rest, and audit logging of all data access. You can apply different access policies per user role, mask sensitive fields, and implement data residency controls, ensuring customer data stays protected and compliant across all systems.