Building a single customer view using APIs
How to unlock customer data from any system or application
Companies need to stay connected to their customers now more than ever. Access to data – particularly customer data – is critical for companies looking to connect customer experiences across any channel. This is why companies are connecting data from any system or application into a single customer view. Businesses that have successfully built a single customer view have generated revenue gains of 5-10% and reduced costs by 15-25%.
Read this whitepaper to learn:
- A new approach to modularizing your single customer view in order to respond quickly to the current market and deliver the right experience to your customers at the right time.
- How an API-led approach to integrating systems provides a well-constructed single customer view that adds unprecedented business value.
- The stories of customers like SES who leverage MuleSoft to successfully build a single customer view using APIs.