Building a single customer view using APIs

How to create compelling customer experiences

 

Access to data – particularly customer data – is critical for companies looking to transform customer experience. This is why organizations start initiatives to create a single customer view. Building this single customer view without APIs, however, is becoming more difficult due to the large number of fragmented systems.

Read this whitepaper to learn:

  • A new approach to modularizing your single customer view, to accommodate changes, trends, market shifts, and other factors in order to deliver the right experience to your customers at the right time.
  • How an API-led approach to integrating systems provides a well-constructed single customer view using APIs, and we’ll also suggest tools to make this job easier.
  • The stories of customers like SES who used MuleSoft’s solution and approach to successfully set up a single customer views using APIs.