The one overlooked key to retail success

How retailers can cut costs, retain customers, and grow revenue

 

The retail world is being transformed by online shopping experiences, the mobile revolution, and more competition than ever before. Retailers are using numerous customer-facing and back-office mobile apps, SaaS applications, and legacy systems — all of which are generating more data than ever before about their customers, providing valuable intelligence to create greater customer lifetime value, brand loyalty, and cross-selling across brands and products.

In this whitepaper, you’ll learn how to integrate all that data to create a single view of the customer to provide a delightful shopping experience and extract more value.

In this whitepaper:

  • The challenges faced by retailers fueling the need to redesign their IT infrastructure.
  • How API-led connectivity helps retailers create a single view of the customer, enable omnichannel purchasing, and future-proof the retail environment.