The retail world is being transformed by online shopping experiences, the mobile revolution, and more competition than ever before. Retailers are using numerous customer-facing and back-office mobile apps, SaaS applications, and legacy systems — all of which are generating more data than ever before about their customers, providing valuable intelligence to create greater customer lifetime value, brand loyalty, and cross-selling across brands and products.
In this whitepaper, you’ll learn how to integrate all that data to create a single view of the customer to provide a delightful shopping experience and extract more value.
In this whitepaper:
- The challenges faced by retailers fueling the need to redesign their IT infrastructure.
- How API-led connectivity helps retailers create a single view of the customer, enable omnichannel purchasing, and future-proof the retail environment.