After the high-profile bankruptcies of Borders and Tower Records, many retail analysts rang the death knell of brick-and-mortar retail in a digital world. But those dire predictions seem to have been premature, as not only are Apple's retail stores very successful, but pure play e-commerce vendors like Warby Parker, Bonobos, and even Amazon are opening brick-and-mortar stores.
What is the secret to brick-and-mortar success in an increasingly omnichannel retail environment?
Download this eBook to find out:
- The most important competitive factor for today's retailers
- The five IT architectural principles retailers should adopt to achieve it
- Real customer stories and business outcomes from brick-and-mortar retailers who adopted these principles