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Social media outlets to drive awareness

Enterprises social engagement tools are key to driving business awareness, increasing communication, and collaborating with current and prospective customers. Interaction through various social channels - Twitter, Facebook, LinkedIn, YouTube - allow for enterprises to connect to their audiences, engaging them in conversation. Furthermore, gathering valuable social engagement data from these interactions is crucial to boost communication and better business loyalty. By using CloudHub, the process of leveraging social media marketing data from social engagement applications and services becomes a much more simplified task.


The social engagement problem

Consumers love interacting with brands. With so many businesses and products being constantly offered, consumers enjoy the unique feeling of a personalized touch. Whether it be communication through a tweet or a conversation via Facebook, consumers enjoy interacting and learning more about enterprise offerings. Through enterprise social engagement, companies can use various tools to connect with their customers and prospective customers, often resulting in an overwhelming number of social engagement platforms.  

The challenge for enterprises lies in finding a way to be where the customer is at all time, while building brand awareness and gaining information to driving the business forward. As a result, they turn to social CRM SaaS providers to conduct social media monitoring for them. These SaaS companies manage and monitor all enterprise social interactions, gathering viable data and presenting it back to the enterprise in a usable way. As the number of social media applications increases, so does the need for SaaS providers and enterprises to find a way to listen and leverage these platforms in an integrated way. Additionally, finding ways to automate the interactions between social media platforms and marketing automation platforms continues to be an area of interest.

CloudHub offers a solution

CloudHub, an integration platform as a service (iPaaS) offered by MuleSoft, provides the tools SaaS providers need to create connectivity to social media applications and platforms.  With CloudHub, businesses can connect to applications on-premises or in the cloud by leveraging cloud connectors and integration applications. MuleSoft cloud connectors provide instant API connectivity, and integration applications provide customizable end-to-end integrations that automated business processes.

With CloudHub, SaaS vendors such as Spredfast can build integrations to connect to third-party social engagement platforms to engage with customers, collect data and package the information for use by the enterprise, all without complicated custom code.  All enterprise social activity can be monitored and managed from one platform, making it easier to keep up with numerous social tools.  Enterprises obtain what they need, and SaaS providers benefit from a simplified process by utilizing CloudHub.

MuleSoft partner program

Not only does CloudHub provide the necessary tools to conduct social media monitoring, it also provides support to SaaS providers through its Partner Program.  By working with MuleSoft, SaaS providers can develop and sell integration as a part of their service.  From defining the integration requirements to launching your integration app, MuleSoft is there to help you extend your SaaS application and drive new business.  Partnering with MuleSoft empowers SaaS providers to offer seamless integration, obtain valuable data from enterprise social engagement, and package it neatly for enterprises.

There are numerous ways to leverage CloudHub to better your business.  Learn more about what CloudHub or the MuleSoft Partner Program can do for you.