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eBook

Unleash the full power of Salesforce Customer 360 with APIs

Stay connected to your customers by learning how to integrate Salesforce Customer 360 to any data or system — delivering truly personalized, connected customer experiences


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  • Overview
  • Salesforce Clouds
  • Industries

Unlock data to unleash the power of Salesforce Customer 360

Build connected experiences faster

Use best-in-class connectors and accelerators to jumpstart Salesforce integrations by 3x

Integrate your back office with ease

Leverage APIs to connect Salesforce Sales Cloud and Service Cloud to ERP, POS, and legacy systems

Future-proof Salesforce integrations

Develop a flexible architecture with secure, scalable Salesforce integrations

Accelerating commerce innovation with APIs

“We have about 2,000 business applications at Unilever ... and there is a lot of legacy [systems]. It's saving us somewhere between 40-50% on our projects now because we have the [MuleSoft] platform in place.”

Jane Moran, Global CIO, Unilever

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Deliver connected digital experiences

Create a consistent and seamless customer experience across channels by integrating Salesforce to applications such as Marketo, ServiceNow, and others easily using connectors.

See the Salesforce Connector in action by watching the demo.

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Take advantage of back office ERP applications

Unleash the full potential of your CRM and automate business processes by connecting Salesforce in real-time with ERP and finance applications such as SAP and NetSuite.

Leverage connectors for SAP, Oracle, and NetSuite to quickly unlock customer, product, and order data to synchronize with Salesforce.

Build an architecture for the future

Use the power of MuleSoft and Salesforce to build an architecture for change with APIs and loosely-coupled applications.  

Learn how Anypoint Platform allows you rapidly evolve and adopt an API-led approach to integration, making it easy to unlock data from ERP, OMS, and databases and surface it in Salesforce Service Cloud for a single view of the customer.

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Featured Salesforce resources

Power connected experiences by integrating Salesforce Clouds to any data source

Sales Cloud

Integrate front and back office for a seamless selling experience

Unlock back-office data

Synchronize order, invoice, and product data from ERPs with prebuilt connectors and integration templates.

Drive greater rep productivity

Easily surface real-time data through sales channels, and automate workflows to place and update orders.

Uncover richer sales insights

Fuel Sales Cloud dashboards, reports, and Einstein predictions with third-party and legacy system data.

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Service Cloud image

Service Cloud

Unlock third-party data to enable a real-time customer view

Achieve a single customer view

Integrate siloed third-party systems for a complete, real-time customer view in a single interface.

Improve agent productivity

Automate manual processes, such as cases, to reduce average handle time and call volume.

Engage customers using multiple channels

Connect new and existing digital channels from AI to chatbots using an API-led approach. 

Salesforce Customer 360 Platform

Develop rich, integrated applications by unlocking data from any system

Build modern, connected experiences

Integrate siloed third-party systems to power scalable, integrated experiences.

Accelerate the delivery of innovation

Use API-led integration, with prebuilt connectors and templates, to rapidly innovate.

Empower everyone to build applications

Enable business and IT teams to build applications fast using reusable APIs and low code tools.

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Driving a seamless omnichannel experience

See how Pilot Flying J integrated backend systems with digital customer-facing technologies and Salesforce Sales, Service, and Marketing Clouds to enhance the customer experience.

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See how integrating Salesforce can power your organization

Become an industry trailblazer with the power of MuleSoft and Salesforce

Financial services

Power unified banking by integrating data with Financial Services Cloud

Unlock core banking systems

Surface account, payment, and loan data from core banking systems rapidly with out-of-the-box connectors and integration templates.

Enable Open Banking

Build customer-centric digital ecosystems by extending Financial Services Cloud with Open Banking APIs.

Enrich customer relationships

Empower bankers to provide personalized service at scale by unifying accounts, relationship networks, and life events.

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Improve health outcomes and patient care experiences with Health Cloud image

Healthcare

Improve health outcomes and patient care experiences with Health Cloud

Unlock EHR clinical data

Surface patient data quickly by connecting to any EHR, across multiple sites of care, with out-of-the-box connectors and integration templates.

Extend patient care, anywhere

Combine clinical and non-clinical data to build experiences that track a patient’s journey across in-person visits, telehealth, or via an IoT device.

Improve care coordination

Provide call center agents with the right patient information at the right time, all from one screen.

Retail

Deliver a connected retail experience with Salesforce

Establish omnichannel connectivity

Provide a consistent experience across all channels by enabling teams to self-serve from a repository of reusable APIs.

Personalize in-store interactions

Blend physical and digital experiences seamlessly by supporting integration across devices, kiosks, and automated service centers.

Connect commerce anywhere

Integrate eCommerce systems to core systems such as ERP, OMS, and POS with out-of-the box connectors and integration templates.

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Drive predictability and streamline collaboration with Manufacturing Cloud image

Manufacturing

Drive predictability and streamline collaboration with Manufacturing Cloud

Unify a complex back office

Capture order and account information from ERPs such as SAP with out-of-the box connectors and integration templates.

Drive business process automation

Surface real-time inventory and order data through sales channels, and automate complex workflows to place and update orders.

Create a comprehensive forecast view

Aggregate order information across the manufacturing ecosystem and ensure it accurately reflects account activity.

ASICS runs faster with MuleSoft and Salesforce Commerce Cloud

In just four weeks, MuleSoft’s Anypoint Platform enabled ASICS to build a new, modern eCommerce platform, built on Salesforce Commerce Cloud. 

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See how integrating Salesforce can power your organization