To achieve growth, insurance firms must move from multiple isolated applications to service-based integration. Systems such as billing management, policy management and claims management must be made extensible to support new applications. By doing so, firms can augment existing distribution channels and capture new business; more deeply serve and engage their customers; and develop new products to address market whitespaces. The net effect is more effective customer acquisition, retention and profitability. Learn how utilizing a lightweight, standalone Enterprise Service Bus (ESB) lays the foundation for insurance industry growth.
Insurance Industry Concepts Covered:
- Determinants of Growth and Market Share in the Insurance Industry
- Insurance Product Distribution
- Customer Service
- Product and Service Innovation, Customization and Simplification
- The Software Architecture for Insurance Industry Growth