The CPG Growth Engine: Empowering CPG Growth With Trusted Data

Consumer-goods leaders are moving from scattered AI experimentation to measurable enterprise ROI. In this two-part, on-demand session, Salesforce industry advisors and enterprise architects show how a governed data foundation — master data management, entity resolution, and trusted context — makes agentic AI reliable at scale. Watch live demonstrations of autonomous shelf recovery, supply-chain resilience modeling, and enterprise-grade AI governance on MuleSoft Agent Fabric.

WHAT YOU'LL LEARN

• How to close the gap between application-centric data silos and an agentic AI enterprise
• Where agentic AI creates measurable ROI in CPG — from on-shelf execution to supply-chain resilience
• Why a trusted data foundation (MDM, entity resolution, governance) is the prerequisite for reliable agents
• How MuleSoft Agent Fabric orchestrates and governs agents at scale — registry, MCP tooling, monitoring, and cost control

WHO SHOULD WATCH

CIO, CMO, VP Sales, VP Marketing, VP Customer Service, Head of Operations, Supply Chain Leader, Head of Data Architecture, Data Governance Leader, Enterprise Architect, VP Engineering

CHAPTERS

Session 1 — Business Value & Industry Lens

  00:00 Introduction: Shifting from AI experimentation to enterprise ROI

  03:15 CPG industry trends: retail consolidation & data silos

  08:30 Master data management: centralizing supplier & product entities

  14:00 Agentic AI Demo 1: Autonomous shelf recovery & planogram verification

  19:20 Agentic AI Demo 2: Tier-2 supplier concentration & risk assessment

  24:00 Panel discussion & live Q&A: overcoming data-quality barriers

Session 2 — Technical Architecture & Governance

  30:00 Technical deep dive: connecting legacy & modern architectures

  34:10 Under the hood: Agent Fabric, MCP tool harnessing & governance

  40:15 Monitoring & cost control: token caps, access policies & kill switches

  46:00 Data profiling & matching: building the golden record

  52:30 Technical Q&A: enterprise trust models & multi-cloud security

SPEAKERS

• Michael Saleme — Principal Client SE, Salesforce (enterprise architecture; Manufacturing, Energy/Utilities, Consumer Goods; data & integration foundations, agent governance)
• Tom DiPuccio — Industry Advisor, Consumer Goods, Salesforce (Kraft-Heinz, Acosta, Honeywell, UiPath; growth, commercial planning, portfolio strategy)
• Sneha Kulkarni — Director, Solution Engineering, Salesforce (host / MC)
• Russell Dodson — Informatica (data foundation / MDM)