Driving value at the Hershey Company

Driving value at the Hershey Company

Learn how to mobilize your sales teams and unlock the value of your back office systems with Salesforce and MuleSoft. This webinar, hosted by Keri Brooke, Senior Director of Product Marketing at Salesforce, will demonstrate how to:

  • Make Salesforce the source of truth for customer information
  • Integrate inventory, finance and HR information from SAP
  • Eliminate manual data integration between back office and front office systems with MuleSoft’s Anypoint Platform

The results are a more efficient and effective sales team, real time customer and product information, a mobile-enabled field, and a streamlined integration process.

Presented by:
Ross Mason, Founder & VP of Product Strategy, MuleSoft
Eric Vitale, Senior Manager of Business Intelligence, the Hershey Company
Rob McKinnon, Senior Application Analyst, the Hershey Company

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