Learn how businesses are harnessing data as a strategic asset to bring new digital products to life. Hear from Amitabh Apte, an IT leader in charge of Mars’ petcare business, as he discusses:

• What are the traditional rules of data, integration, and analytics that businesses need to rethink?
• How can data help make digital product offerings more user-centric?
• What are the biggest data integration pitfalls for businesses right now, and how can you avoid them?

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Guest

Amitabh Apte
Digital Tech Director, Mars Pet Nutrition Europe & Russia

Host

Melissa Czapiga
CIOs Unfiltered, MuleSoft