STARZ PLAY Arabia Builds Out New On-Demand Service and Accelerates Global Growth with Anypoint Platform™
SAN FRANCISCO – September 15, 2015 – MuleSoft, the company that makes it easy to connect applications, data and devices, today announced that STARZ PLAY Arabia, a new video-on-demand subscription business, is using MuleSoft’s Anypoint Platform to power its cloud-based service. Anypoint Platform serves as the foundation on which STARZ PLAY Arabia built its offering entirely in the cloud, connecting together the company’s commerce system, content infrastructure, and customer operations applications and systems.
STARZ PLAY Arabia provides a video entertainment subscription platform that delivers on-demand TV series, top quality movies and a large range of children’s programming. The company aims to reinvent, redefine and reshape the experience for viewers. This year STARZ PLAY Arabia launched in 17 countries in the Middle East.
STARZ PLAY Arabia made a strategic decision to build its infrastructure completely in the cloud, allowing it to launch quickly into multiple markets without the burden and cost of deploying on-premises assets. The company needed a partner that could support the rapid launch of its services by integrating systems and processes across customer acquisition, subscriber management, commerce and video distribution.
Anypoint Platform sits at the center of STARZ PLAY Arabia’s customer operations, integrating the company’s infrastructure with many of its software-as-a-service (SaaS) applications. Anypoint Platform is a complete solution for API-led connectivity that integrates applications and data both on-premises and in the cloud, unleashing the value of that data through the design, implementation and management of APIs.
MuleSoft supports fast expansion of the company’s international footprint in a very competitive market. By connecting customer data and operations, MuleSoft also enables STARZ PLAY Arabia to deliver more personalised content for an enhanced customer experience.
“We needed a technology platform that was easy to use and could eliminate all friction in customer acquisition. MuleSoft was the strategic choice for us because it offered a complete cloud platform that could help scale our business as we expanded globally,” said Saleem Bhatti, CIO, STARZ PLAY Arabia. “MuleSoft helped cut STARZ PLAY Arabia’s time to deployment in half. Anypoint Platform gave us the agility and we were able to launch a new business into 17 countries at incredible speed.”
About Starz Play Arabia
Starz Play Arabia is an on-demand video streaming service that launched across 17 countries in the Middle East and North Africa in April 2015. Developed exclusively for the Middle East and North Africa markets, Starz Play Arabia is rich in original programming offering more than 4000 hours of movies and TV series for the equivalent of $12.99 a month, with a 30-day free trial, no monthly contractual obligations and the immersive benefit of no advertisements. The platform is available on PCs and Macs, iPhones, iPads, Android and other devices, with up to five devices registered per subscription. Users can watch on any two devices at the same time and the platform offers easy parental control functions.
Starz (NASDAQ: STRZA, STRZB) is a leading integrated global media and entertainment company with operating units that provide premium subscription video programming on domestic U.S. pay television channels (Starz Networks), global content distribution (Starz Distribution) and animated television and movie production (Starz Animation).
MuleSoft makes it easy to connect the world's applications, data and devices. MuleSoft’s Anypoint Platform™ enables companies to unlock the full potential of their applications and data through API-led connectivity, both on-premises and in the cloud. Organizations in over 60 countries, from emerging companies to Global 500 corporations, use MuleSoft to innovate faster and transform their businesses. https://www.mulesoft.com/
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