MuleSoft careers

Senior Integrated Marketing Campaigns Manager

San Francisco

We are looking for a fearless, analytical, curious, and engaging Senior Integrated Marketing Campaigns Manager to organize and lead the launch, execute follow-through, and analyze the results of high-profile marketing campaigns.  

Reporting to the Senior Director of Digital Demand Generation and Marketing Operations, this role will lead the definition and creation of integrated marketing campaigns with a focus on generating pipeline, including management of campaign objectives, target audiences, and identify the right balance of content, in person events and media.

Responsibilities include:

  • Develop and maintain scalable end-to-end demand generation campaigns in-a-box, both online and traditional, that can be executed by regional field marketing teams
  • Build and share best practices in demand generation, pipeline acceleration, and direct response campaigns
  • Organize and lead regular cross-functional status meetings; communicate project health and facilitate issue mitigation across teams
  • Partner with the marketing operations and analytics teams to measure effectiveness of campaign activities and return on marketing investment (ROMI), and adjust campaigns based on performance
  • Lead, motivate, and influence cross-functional team in the areas of campaigns and events
  • Be a strategic partner to Sales and the rest of the marketing organization to launch programs and campaigns

Goals for your first three months:

30 days:

  • Schedule introductory meetings and develop a complete understanding of the global marketing and field teams
  • Get up to speed on MuleSoft’s Products, GTM, marketing campaigns
  • Learn our sales and marketing funnel
  • Review Digital Marketing Playbook

60 days:

  • Complete your sales training
  • Review messaging and campaign execution
  • Learn about our systems and reporting capabilities
  • Get hands on in managing existing campaigns

90 days:

  • Plan the next quarter’s campaigns
  • Start building campaigns-in-a-box

The ideal candidate will have:

  • Bachelor or Masters degree in business, engineering, economics
  • 8+ years of experience in B2B demand generation, leading and managing campaigns
  • Has experience designing and executing demand generation campaigns aligned to Product Marketing and Sales to generate pipeline
  • Collaboration and communication, including strong relationship skills, demonstrating positive attitude and focus on teamwork
  • Excellent organizational, leadership, persuasion and presentation skills
  • Proven ability to drive for results, in a fast paced environment and matrix organizations
  • Experienced in project management and agile marketing
  • Prior experience in field and event marketing
  • Analytical, with the ability to capture and share key data and insights and use data to drive key marketing strategies and decisions
  • Proficient with Marketo and Salesforce or similar platforms
  • Thorough understanding of the demand waterfall, and how to set and measure progress against goal attainment at each stage of the waterfall

About Our Benefits:

  • Equity and generous Employee Stock Purchase Program
  • Unlimited vacation
  • Gym discounts and weekly onsite yoga classes
  • Catered lunches three times a week and a fully stocked kitchen
  • Annual MeetUp, our company-wide offsite to learn, grow, and connect
  • Frequent office activities and offsites, like Muleys at the Ballpark, Waffle Wednesdays, and family nights
  • Regular opportunities to give back to the community together
  • Comprehensive medical, dental, and vision insurance for you and your family
  • 401(k) and pre-tax health insurance, dependent care, and commuter benefits (FSA)

 

 

 

About Us

Our mission is to help organizations change and innovate faster by making it easy to connect the world’s applications, data, and devices. MuleSoft's Anypoint Platform is at the heart of the applications and services you use every day, like Spotify and Salesforce, from Global 500 corporations to emerging companies in approximately 60 countries. Hiring the best and brightest people is our number one priority—our people define our culture and our future. We’re committed to providing an equal opportunity workplace where everyone is supported and inspired to fulfill our mission and build a successful company together. One of the fastest growing software companies, now with 18 global offices, we’ve been named the #1 Top Workplace in the Bay Area and a best place to work five years in a row—but we’ve barely scratched the surface. We need fiercely determined people to help us take on this challenge. Join the team!

To all recruitment agencies: MuleSoft does not accept unsolicited agency resumes. Please do not forward resumes to MuleSoft employees or to any other company location. MuleSoft is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the company. MuleSoft provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. MuleSoft complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. MuleSoft expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of MuleSoft employees to perform their expected job duties is absolutely not tolerated.

 

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