Integration trends in insurance: 2013 review

To achieve growth, insurance firms must move from multiple isolated applications to service-based integration. Systems such as billing management, policy management and claims management must be made extensible to support new applications. By doing so, firms can augment existing distribution channels and capture new business; more deeply serve and engage their customer; and develop new products to address market whitespaces. The net effect is better customer acquisition, retention and profitability.